Our Client
On the anniversary of the world’s leading mobility company, Michelin, we were asked to conduct an event to celebrate the brand and improve its awareness in Egypt along with highlighting Michelin’s principal distributor in the region.
Go Strategy
- Raising brand awareness and recognition of Tamco as Michelin’s distributor in Egypt, maintaining its market position.
- Announcing and amplifying this fruitful partnership while ensuring several coverage clips.
Impact
- The Ginger Firm secured excellent coverage over two weeks in well-known outlets like; The Daily News, October, Al Borsa, Alalam el mal, Akhbar Alyoum and Almasry Alyoum.
32 Stories
89Mn Reach
$39K Media Value
