Enabling digital transformation in the intelligent cloud era, Microsoft’s mission is empowering every person and organization with an intelligent edge  to achieve more and more. Microsoft participated in Cairo ICT 2019 with its key message ‘Trust, Transform, and Innovate – for the future of Egypt’.

• Sending out press releases announcing this fruitful participation and securing several coverage clips.
• Raising the brand awareness and recognition about participation and maintaining its market position.

• The Ginger Firm secured excellent coverage in well-known outlets like The Daily News, The Egyptian Gazette, Le Progres Egyptien, Alborsagia, Alwafd and Almasry Alyoum.
• The Ginger Firm succeeded in reaching 16,243,659 Egyptian reader across all platforms: online and in print.
• The Ginger Firm secured 31 articles achieving $23,921.