Microsoft was the official technology partner for COP 27. The Ginger Firm was requested to align on ground interviews of regional spokespeople.

TGF used its sources to track journalists covering the conference a month prior to the execution. Profiles of speakers, discussion areas and media outlets were aligned ahead of time. The spokespeople were given a briefing on the opening day

of the event and on ground interviews took place without a hassle. For other stories, an integrated, multi-platform communication approach was deployed, combining owned and earned media as the core pillars.

175 Stories

54Mn Reach

$7Mn Media Value