Our Client
The Ginger Firm was tasked with promoting the third Egyptian National Cybersecurity Competition held by Trend Micro, a global cybersecurity solutions leader.
We implemented a 360-marketing communications campaign focusing on event registrations and maximum post event coverage.
Go Strategy
- Sending out press releases announcing this fruitful initiative and securing several coverage clips.
- Raising brand awareness and recognition and maintaining its market position.
Impact
- The Ginger Firm secured excellent coverage in well-known outlets over two months like; Al Alam El Youm, Al bayan, Al messaa, Alalam el mal, Insight and Al-Ahram AlEktesady.
57 Stories
8.5 Mn Reach
$44.3K Media Value
